The Why

This isn’t just a name. It’s a statement.

After nearly a decade in the NFL and five years in college football, one thing became clear: this game is mental. And for offensive linemen, the mental grind hits different.

They don’t have flashy stats. No touchdowns. No sack totals. No highlight reels. And because of that, most people never fully see their impact—or understand just how critical they are to every single play.

But those who know… know.

Offensive linemen are the most humble, hardest working guys on the field. No glory, just grit. They protect, they lead, they move the game forward—play after play.

This brand was built to honor that. To give credit where it's long overdue. To make sure these unspoken heroes finally get the respect they’ve earned.

Because real ones know: Linemen Lead The Way.

Behind The Brand

Founded by former NFL offensive lineman Aviante Collins and his wife Jordan, Linemen Lead The Way was born from deep roots in the game.

Aviante recently retired after a seven-year NFL career, with time spent playing for the Minnesota Vikings, Pittsburgh Steelers, Dallas Cowboys, and most recently, the Chicago Bears.

The two met at their alma mater, Texas Christian University, where Aviante anchored the offensive line for five years. Their shared love for football—and even more so, for the grit, heart, and humility of the O-line—sparked the creation of Linemen Lead The Way.

Offensive linemen don’t always get the spotlight, but they carry the weight—literally and figuratively. That’s why they created this brand: to celebrate, honor, and represent the unspoken heroes of the field.

Settled in DFW with their daughter Brooklyn, they continue to build a brand that celebrates the unsung heroes of football.


Linemen Lead The Way—always.

The Collins family’s journey—through football, marriage, parenthood, and entrepreneurship—has always been rooted in their faith. Their hope is that this brand not only celebrates offensive linemen, but also reflects God’s love, grace, and purpose through everything it stands for.

“Let all that you do be done in love.” —1 Corinthians 16:14

THE WHY

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Our Story

Linemen Lead The Way speaks for itself. After six years in the NFL and five years of college football, we’ve learned that this is a mental game. The mental game for an offensive lineman is different from any other position on the field. They don’t have the statistics that other positions do (i.e sacks, interceptions, TFLs, touchdowns, etc.). 

Without that, it’s difficult for the public eye to see the impact they’re making, the importance of the position, and exactly what they’re doing to benefit the team play by play. Offensive linemen are some of the most humble, hard working guys out there. They're a different breed. It’s about time they are recognized for their hard work and are treated with all of the respect that they deserve.

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Behind The Brand

Hey y’all! We are Aviante, Jordan, and Brooklyn Collins and we are the founders of Linemen Lead The Way. Aviante is currently an offensive linemen with the Dallas Cowboys. Previously, we have been with the Minnesota Vikings and the Pittsburgh Steelers. Aviante and Jordan met at their alma mater, TCU, where Aviante was an offensive linemen for five years. We have such a deep love and appreciation for football and even more so, the jobs of the offensive linemen. We can’t wait to see y’all rockin the gear and supporting our favorite guys!